Piper Jaffray analyst Michael Olson raised his price target for Electronic Arts to $111 after his firm's surveys of greater than 600 gamers suggested a high level of purchase intent for Anthem. Additionally, YouTube trailer views for Anthem are "decidedly favorable," Olson tells investors in a research note. He's not calling for Anthem to be a "new mega-hit franchise" ahead its release tomorrow, but he believes the game has an opportunity to become a modestly sized addition to EA's lineup. Until the recent launch of Apex Legends, EA's challenges with non-sports releases have disappointed investors, the analyst points out. He maintains an Overweight rating on Electronic Arts.

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