After Electronic Arts announced that Apex Legends had reached 50M players one month after launch, which is up from 25M players after the game's first week, Baird analyst Colin Sebastian said the sustained momentum in player growth gives estimates for the fourth quarter and fiscal year upside potential. Season 1 of Apex Legends, which will have a battle pass monetization strategy similar in structure to Fortnite's, is rumored to begin in mid-March, but no official announcement has been made, noted Sebastian. He keeps an Outperform rating and $106 price target on EA shares.

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