Deutsche Bank analyst Kevin McVeigh believes shares of Equifax (EFX) could close down 10% today after the company disclosed a security breach potentially impacting up to 143M consumers. The stock in premarket trading is down 13%, or $18.72, to $124.00. The analyst says that while difficult to quantify, his best effort suggests the financial impact could be in the range of $300M-$400M, which reflects the costs for credit monitoring, regulatory fines and penalties. Keith recommends waiting for Equifax shares to settle before accumulating fresh positions. The analyst, however, recommends buying TransUnion (TRU) on any selloff in sympathy to Equifax. He thinks TransUnion could trade down 3%-5% today before rebounding. Keith has a Buy rating on Equifax with a $160 price target.

Equifax is down -9.4%, or -$22.43 to $215.25.

Check out this evening's top movers from around Wall Street, compiled by The Fly. HIGHER AFTER EARNINGSBank... To see the rest of the story go to thefly.com. See Story Here

Backs FY24 revenue view $5.67B-$5.77B, consensus $5.78B.

Sees Q2 revenue $1.41B-$1.43B, consensus $1.44B.

GrowthLoop announced a new partnership with TransUnion. This partnership pairs GrowthLoop's best-in-class unified audience layer with TransUnion's TruAudience Marketing Solutions, which provides high-quality data on more than 98 percent of consumers across the country. Together, they help solve a significant pain point for marketers: overspending on ad campaigns that often fail to reach their target audience. The disparities between a company's first-party data collected from its owned channels and the data from third-party advertising platforms like Facebook and Google Ads have led to match rates hovering at a mere 20-40%. This number will only continue to decline as Google phases out third-party cookie support in Chrome. Low match rates mean digital advertising campaigns reach the wrong audience, or worse, create a poor user experience for individuals who should be excluded from campaigns, such as recent purchasers. Through this partnership with TransUnion, new and existing GrowthLoop customers will have the option to toggle on Enhanced Match Rate within the platform. This enables greater reach and better engagement for GrowthLoop's enterprise customers in industries including financial services, healthcare, technology, telecommunications, sports, entertainment, retail, consumer packaged goods, and more.