Argus analyst Jasper Hellweg upgraded Equifax to Buy from Hold with a $165 price target, saying the stock has broken through the long-standing line of resistance dating to just before the 2017 data breach. The analyst contends that the breakout is indicative of the company resolving its remaining breach issues and also anticipates reduced cybersecurity-related costs in Q4. Hellweg further notes that in Q3, Equifax registered its first earnings increase in eight quarters and its first margin increase in over two years.

Redburn Atlantic lowered the firm's price target on Equifax to $274 from $278 and keeps a Neutral rating on the shares. The analyst anticipates strong revenue and earnings growth at Equifax over the next five years, but says the company's valuation already adequately reflects this positive outlook for growth.

Citi analyst Arthur Truslove opened a "30-day positive catalyst watch" on shares of Equifax ahead of the company's Q4 results on April 17. Management has guided on the basis of mortgage enquiry volumes down 26% in Q1, but Citi's data suggests mortgage applications are down 13%, while mortgage originations may actually be up, the analyst tells investors in a research note. The firm believes the consensus underappreciates the impact on Equifax's adjusted EBITDA arising from a rebound in the U.S. mortgage market. The firm keeps a Buy rating on the shares with a $035 price target.