RBC Capital analyst George Hill initiated eHealth with an Outperform rating and a price target of $57, saying his thesis on the stock reflects a "unique way to invest in the convergent trends of the aging population, Medicare Advantage growth, healthcare's vertical integration trend, healthcare consumerism and technology." The analyst is positive on the company's position as an "online marketplace for the comparison and enrollment in health insurance plans, with a focus on the rapidly growing Medicare Advantage market" and expects it to generate 20% annual revenue growth with faster earnings for the next several years.