After activist investor Marathon disclosed this morning that it sent an email to the CEO of e.l.f. Beauty urging the company to pursue a sale, DA Davidson analyst Linda Bolton Weiser said she thinks the stock "could be a victim of the market rotation out of growth/momentum" and into value names and that it might not be the right time for the board to maximize value through an auction. However, she has long contended that e.l.f could be a takeover candidate and thinks a take-out valuation could be $33 per share, the analyst added. She reiterates a Buy rating and $24.50 price target on e.l.f. Beauty shares.

Welcome to "Fly Insider," The Fly's weekly recap of notable insider stock transactionsNOTABLE INSIDER PURCHASES: Significant insider purchases reported in the prior week from April 15 through April 19 include:Chairman of Ashford (AINC) Montgomery Bennett purchased 200,000 shares of company stock at $4. 91 per share... To see the rest of the story go to thefly.com. See Story Here