Morgan Stanley analyst Michael Cyprys laid out his three reasons to buy E-Trade. They include: improving fundamentals, with trading activity quarter-to-date 37% above last year's Q4 and both rising interest rates and new SIFI relief legislation providing potential for upside; potential strategic actions, as he thinks E-Trade could potentially be attractive and highly accretive to certain suitors should the firm explore such a route; and compelling valuation, noting that the stock is trading one standard deviation below its historical norm. Cyprys has an Overweight rating and $64 price target on E-Trade shares.