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Fly News Breaks for June 20, 2018
FB
Jun 20, 2018 | 07:16 EDT
RBC Capital analyst Mark Mahaney kept his Outperform rating and a $250 price target on Facebook, saying the company's monetization of its Messenger product with more consistent advertising is "increasingly material" and a "pending catalyst". Mahaney notes that advertising content from companies such as "Equinox, Peloton, USAA, DraftKings, Georgetown University, Staples and Uber" in the Messenger app has been consistent and "reasonably relevant". The analyst also sees the format of the ads as effective - "noticeable, but not overly intrusive".
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