Tigress Financial analyst Ivan Feinseth kept his Strong Buy rating on Facebook after its release of a white paper on its new Libra cryptocurrency payment system. The analyst believes that the coin will be a "game changer", allowing the company to be a "major participant" in the $1.4T e-commerce marketplace. Feinseth expects the Libra platform to "drive new business partnerships" in the e-commerce marketplace while also driving its ability to offer access for advertisers and additional business services. The analyst further notes that he expects "significant upside" in Facebook shares from current levels.