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Fly News Breaks for March 31, 2016
FLO
Mar 31, 2016 | 13:30 EDT
Pivotal Research's data indicates Flowers Foods (FLO) dropped the price of its flagship brand, Nature's Own 100% Wheat, by about 12% this week with Walmart (WMT), its largest customer. The firm said Walmart is an Everyday-Low-Price retailer, so this price reduction can be characterized as an "un-promoted" price. Pivotal said Nature's own 100% Wheat has likely been losing share to competitor Bimbo's Sara Lee Honey Wheat, which is priced less.
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