UBS raised its price target on Ford to $23 from $19 following its Q2 results. The firm noted shares were only slightly higher following its earnings beat and the firm attributes the muted reaction to guidance not being raised on the high end. UBS said they continue to see upside to full year guidance, with the F-150 as the main driver in the second half of the year, and also sees Europe on track to profitability citing its market share gains. UBS reiterated its Buy rating on Ford shares.

Ford is recalling over 456,000 Bronco Sport and Maverick vehicles due to a battery detection issue that can result in loss of drive power, increasing the risk of a crash, Wyatte Grantham-Philips of The Associated Press reports, citing documents published by the National Highway Traffic Safety Administration. The recall covers about 403,000 model year 2021-2024 Bronco Sports produced between February 2020 and March 2024, as well as more than 53,000 model year 2022-2023 Mavericks manufactured from February 2021 to October 2022, according to the report. A Ford spokesperson confirmed to The Associated Press Wednesday, that the software update should arrive by later in the second quarter, commenting that "safety is a top priority, and we are taking proactive measures to address this issue promptly and effectively." Reference Link