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Fly News Breaks for August 3, 2015
GMCR
Aug 3, 2015 | 08:30 EDT
Morgan Stanley said Keurig Green Mountain's severe negative mix and margin pressure should mark a trough in Q3. The firm said recently constructive data points of resilient K-cup category sales, positive year-over-year brewer sales, and high level of interest in KOLD indicate operating trends could improve from here. Morgan Stanley rates shares an Overweight with a $110 price target.
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