SunTrust analyst Charles Brady raised his price target on Generac to $55 from $52 and kept his Buy rating, saying that four consecutive winter storms in March have produced a "significantly higher demand for portable generators", while the severity of the storms will likely lead to higher residential standby generator sales for the next 2-3 quarters. Brady adds that millions of people were left without power for several days in March, and that his checks at big box retailers suggest that portable generators sold out with each storm and required numerous replenishment shipments.

Roth MKM analyst Chip Moore raised the firm's price target on Generac to $135 from $120 and keeps a Neutral rating on the shares ahead of its Q1 results. The company's core trends are improving heading into the print, though the firm will also look for better visibility on the commercial and industrial demand and the clean energy portfolio to get more constructive, the analyst tells investors in a research note. Roth MKM adds that it is positive on Generac's strategy and potential, though it still finds risk/reward on the stock as "balanced at current levels".