Tigress Financial analyst Ivan Feinseth keeps his Strong Buy rating on Alphabet, saying the stock remains in his Research Focus List and in his Focus Opportunity Portfolio based on its "growing presence in enterprise and cloud computing". The analyst also notes the company's "dominance in search, maps, digital advertising, and overall management of information access" expanding its lead in areas like home automation, automotive infotainment, and many other areas. Feinseth contends that Alphabet is one of his "long-standing must-own stocks in the Internet, Software and Services Sector".

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Truist raised the firm's price target on Alphabet to $170 from $158 and keeps a Buy rating on the shares. The firm is expecting the company to report "solid" Q1 results driven by "healthy" user engagement that continues to drive more ad spending across Search and Social, helped by an ongoing recovery in pricing. Conversations with digital ad agencies suggest that the momentum seen in Q4 was sustained in Q1 across Search and YouTube, though the management's commentary for Q2 may be cautious given the macro environment, with continued emphasis on investments in Cloud and AI, the analyst tells investors in a research note.

The U.K. plans to hold talks this month with Apple (AAPL), Meta (META), Alphabet (GOOGL) and others to push a voluntary charter granting parents more control of social media use by young teens, Bloomberg's Ellen Milligan reports. According to people familiar with the matter, ministers want to launch a consultation later this month to gauge ways of limiting the potential harm to children caused by social media, and the proposed voluntary charter may involve tech firms agreeing to alert parents when their children are repeatedly looking up disturbing content. Reference Link

Apparel & Footwear Analyst Kummetz discusses recent earnings for CAL, NKE, SCVL, Google trends and weather analysis and March Footwear Survey results on an Analyst/Industry conference call to be held on April 19 at 12 pm.