JPMorgan analyst Paul Coster believes GoPro (GPRO) has first-mover advantage in the creation of high-quality, low-cost 360-degree content after being named the exclusive spherical content provider for Facebook's (FB) News Feed. Coster is "still reeling from the experience" of riding yesterday via Facebook with Ronnie Renner across the dunes of Idaho. The launch of 360-degree content on Facebook's News Feed should spur sales of GoPro's hardware and give momentum to the company's media and entertainment initiatives, Coster tells investors in a research note. The analyst keeps an Overweight rating on the action camera maker with a $75 price target. The stock closed yesterday down 67c to $32.64.