Deutsche Bank analyst Rod Lache notes that Goodyear Tier announced that it will be increasing prices on all brands by "approximately 6%" effective May 1. This is in addition to a price increase of "up to 8%" that took effect for orders placed after February 1, the analyst points out. Lache views the news as a "very positive data point." The announcements suggest that Goodyear and other tire makers are intent on making the price increases stick, he argues. Lache expects the company's earnings growth to return in the second half of 2017. He keeps a Buy rating on Goodyear with a $40 price target.