BMO Capital analyst Gerrick Johnson upgraded Hasbro to Market Perform from Underperform and raised his price target for the shares to $88 from $75. The stock's multiple will expand as "major theatrical events" approach later in the year, Johnson tells investors in a research note. He believes the shares have now entered the Frozen 2 "hype cycle." The movie releases on November 22, and Hasbro holds the master toy license with toys on shelf on October 4, the analyst points out. Further, relief that the Toys "R" US disruption of 2018 is over and a lowering of near-term financial expectations have "cleared the way for investor sentiment to improve," adds Johnson. The analyst, however, still sees risk to Hasbro's financials and believes the company could underperform Street expectations for 2019 and 2020.