CL King anlayst Steven Marott initiated Helen of Troy with a Buy and a $104 price target saying its is a multifaceted consumer goods company with channel-agnostic brands and product lines. The analyst believes management is only in the middle innings of its multifaceted strategy aimed at enhancing shareholder value focused on investment in the core business, a disciplined M&A policy, consumer-centric innovation, talent upgrade, a best-in-class shared services platform, improving asset efficiency, while incorporating shareholder-friendly policies.