Craig-Hallum analyst George Sutton raised his price target for Health Insurance Innovations to $58 from $45 following the announcement from HHS memorializing the move from 90 day ST medical terms. The company, which is the leader in the ST category will be a direct beneficiary given its strong carrier relationships, its software platform that enables call centers to plug into its system and its pro-active work with state insurance commissions to have the offerings ready for this October when the new rules start, he adds. The analyst reiterates a Buy rating on the shares.