Argus analyst David Coleman raised his price target on Harley-Davidson to $50 from $48 and kept his Buy rating, citing the company's leading market share in the 601+cc motorcycle category and "ambitious plans" to launch 100 new models by 2027. The analyst also points to Harley-Davidson's plans to design an electric motorcycle to be launched next year. Coleman states that despite the 15% run-up in the stock price since his last note in early May, shares are still trading at the low end of their historical range and below the peer valuations for average PE, price/sales, and price/EBITDA multiples.