Citi analyst David Driscoll raised his price target for Hershey to $170 from $140 and reiterates a Buy rating on the shares. The analyst sees pricing as driving "substantial upside" to consensus earnings over the next few years. The impacts from pricing upon Hershey's profitability are significant, with every point of pricing equating to 30c of earnings per share, all else equal, Driscoll tells investors in a research note. This suggests a "robust upcoming gross margin environment" for the company as its previously announced bagged chocolate price increase begins to take hold in Q2, adds the analyst. He raised his earnings estimates to reflect a "bullish pricing story."