RBC Capital analyst Nik Modi resumed Hershey with a Sector Perform rating and a price target of $158 as part of his broader research note initiating the Packaged Foods sector. The analyst is positive on the company's improved revenue trajectory due to a "more rational pricing environment", he is concerned with tightening competition "outside Hershey's traditional peer set". Modi adds that while Hershey is looking to improve its execution with investments in technology and human capital, the innovation may not be sufficient for it gain market share.