Wells Fargo says that Hertz's 2015 EBITDA guidance range bracketed the consensus midpoint but was better than feared. The firm also notes that the company increased its cost savings target. However, the firm has several unanswered questions about the company, including its free cash flow expectations, whether it can raise prices, and what long-term revenue initiatives it plans to undertake. The firm keeps a Market Perform rating on the shares.

Deutsche Bank analyst Chris Woronka lowered the firm's price target on Hertz (HTZ) to $6 from $10 and keeps a Hold rating on the shares. The Q1 car rental results are likely to confirm what all relevant data points have been pointing to since January: it will be a weak quarter across the board, the analyst tells investors in a research. However, the firm believes strongly that Q1 will prove to be the trough of the post-COVID correction cycle. It has a "clear preference" for owning Avis (CAR) over Hertz, saying the latter's recent CEO change introduces near-term risks associated with potential strategic pivots.