MKM Partners analyst Eric Handler kept his Buy rating and $27 price target on Imax (IMAX) with speculation that Sony (SNE) should consider buying the company after its "recent entry into the Premium Large Format movie theater business. The analyst notes that he has long considered Imax as an "underappreciated asset with an attractive, multi-revenue stream and high margin business model", adding that investors give it little credit for its "proprietary DMR technology and the ability to reformat content for a high-end visual experience". Handler contends that a large consumer products company like Sony may be able to extract greater value from Imax and would be better off with an acquisition than building its own such product.