As previously reported, Stifel analyst Brad Reback upgraded Intuit (INTU) to Buy from Hold, as he believes its two primary business divisions each have improving competitive dynamics and multiple secular growth drivers. On the TurboTax side, Reback highlights that Intuit's primary competitor, H&R Block (HRB), recently announced plans to close 400 tax stores, which should put additional market share up for grabs in 2019. On the QuickBooks side, Reback continues to believe the platform is just as important to the company's long-term strategy and should help to sustain mid-teens growth in the company's Small Business Segment. He raised his price target on Intuit shares to $240 from $197.