RBC Capital analyst Ross MacMillan kept his Sector Perform rating and $230 price target on Intuit but noted that its Analyst Day highlighted the company's "consistency of growth and resilience of the model." The analyst cites Intuit's anticipated increase in long-term consumer growth projections to 8%-12% from 5%-10% as well as its confidence in the 2019 tax season positives of tax reform and early refund answer initiatives outweighing the negatives of expected revenue per turn declines. MacMillan further stated that the company's ecosystem centric approach showed "accelerating innovation" with "optionality" to future growth, adding that the discussion hinted at a "subtle pivot in the growth algorithm towards price mix from units" given its investments in TurboTax Live and QBO Advanced.