RBC Capital analyst Ross MacMillan kept his Outperform rating and $242 price target on Intuit, saying the company should benefit from a strong consumer tax season because of higher do-it-yourself volume driven by the U.S. tax reform as well as its product and pricing strategy. The analyst remains positive on Intuit longer term, noting that its QuickBooks Online business is also continuing to "show healthy fundamentals with growth in product, SKUs and geographies." MacMillan adds that if TurboTax Live finds traction in converting "assisted users", Intuit can attain his 8%-12% consumer growth target.