RBC Capital analyst Ross MacMillan kept his Outperform rating on Intuit and raised his price target to $290 from $274, telling investors in a research note that he believes Intuit is set up for another strong tax season and is in the first steps of a multi-year process to transform the tax prep category beyond software toward a hybrid tech-enabled solution that he thinks can take sustainable share from assisted. The analyst also thinks there is inherent upward bias to margins, but assumes that the company pursues managed reinvestment to drive sustainable long-term growth.