Morgan Stanley assumed coverage on JetBlue with an Equal Weight rating from an Underweight rating and increased its price target to $23 from $19. The firm said JetBlue's change in leadership and various initiatives will drive higher ROICs but shares have outperformed to date combined with higher expectations.

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JetBlue announced several leadership and organizational updates as the company continues on its path to sustained profitability: Daniel Shurz has been named JetBlue's new head of revenue, network, and enterprise planning. Over the past 20 years Shurz has served as vice president, network planning for Air Canada and senior vice president, commercial for Frontier Airlines, and held strategy and business development roles at both carriers. He will lead JetBlue's network planning, airline partnerships, sales and revenue management, and enterprise planning teams which are critical elements of the company's push for profitability and plans to strengthen its network positioning. Daniel will report to JetBlue's president, Marty St. George. Dave Clark has been named JetBlue's new head of finance and strategy, responsible for financial planning and analysis, strategy and business development, as well as investor relations. He joined JetBlue in 2009 and most recently served as JetBlue's head of revenue and planning. He will report to JetBlue's chief financial officer, Ursula Hurley. Shelly Griessel has been promoted to vice president, customer support. She joined JetBlue in 2022 and since then has served as managing director, customer support, responsible for JetBlue's omnichannel management of all customer contacts. She will continue to report to Jayne O'Brien, JetBlue's head of marketing and customer support. Melinda Maher has been named vice president, treasurer and infrastructure. She has served as vice president, financial planning & analysis and structural cost since 2022. She previously served on JetBlue's finance team from 2013-2016 before taking on leadership roles at Alaska Airlines and Amazon. Katherine Celli has been named vice president, culture, talent management, and organizational effectiveness. In addition to bolstering JetBlue's efforts around culture, a key competitive advantage, Katherine will have oversight of talent management and organizational effectiveness. She's been with JetBlue for 16 years, most recently as the culture and change management planning leader for the proposed Spirit integration. She will report to Tracy Lawlor, JetBlue's interim chief people officer.

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Unusual total active option classes on open include: Wrap Technologies (WRAP), AstraZeneca (AZN), JetBlue (JBLU), United Continental (UAL), Taiwan Semi (TSM), Nokia (NOK), EBay (EBAY), Maplebear Inc (CART), Airbnb (ABNB), and UnitedHealth (UNH).

JPMorgan upgraded JetBlue (JBLU) to Neutral from Underweight with a $7 price target. The company is increasingly well-positioned for a modest potential move to the upside based on improving market sentiment, and its upcoming Q2 guide coming next week may exceed consensus, the analyst tells investors in a research note. JetBlue is the second least-liked airline based on sell-side ratings, after Spirit (SAVE), with short interest on the stock also remaining "stubbornly high", the firm added.