J. C. Penney has reached an agreement, subject to court approval, to settle a false advertising class action lawsuit brought on behalf of California customers who purchased certain JCPenney private or exclusive branded products. The lawsuit is pending in the U.S. District Court for the Central District of California. Plaintiff claims, among other things, that JCPenney's practices did not comply with California law. Under the terms of the proposed settlement, JCPenney will make available $50M to settle class members' claims. Class members will have the option of selecting a cash payment or store credit. The settlement agreement also contemplates that JCPenney will implement and/or continue certain improvements to its price comparison advertising policies and practices, including periodic monitoring and training programs designed to ensure compliance with California's advertising laws.