Catch up on today's top five analyst initiations with this list compiled by The Fly: 1. Kraft Heinz (KHC) initiated with a Buy at Berenberg. 2. NICE Systems (NICE) initiated with a Neutral at Citi. 3. Exxon Mobil (XOM) initiated with a Long-Term Buy at Hilliard Lyons. 4. ASV Holdings (ASV) was initiated with a Buy at Roth Capital and Seaport Global. 5. Check Point (CHKP), Imperva (IMPV), and Proofpoint (PFPT) were initiated with a Positive at Susquehanna. This list is just a portion of The Fly's analyst coverage. To see The Fly's full Street Research coverage, click here.

Rosenblatt initiated coverage of Nice with a Buy rating and $285 price target. The firm believes Nice is well positioned across the large and mid-sized enterprise market to take share from legacy players due to an increase in demand for AI and automation in the contact center and views the company's cloud business as a 20%-plus year-over-year grower over the mid-term, the analyst tells investors.