Wedbush analyst Seth Basham lowered his price target for Lumber Liquidators to $12 from $22 after its Q3 results missed on the top line but beat on the bottom line. While Lumber Liquidators continues to refine its marketing strategy to boost traffic, including plans to enhance the customer experience through digital channels, the company has yet to find the correct balance between advertising, promotion and sales. He views its sales challenges as mostly self-inflicted and company-specific in nature, but Lumber Liquidators is also facing a slowing housing environment, heightened competition, and material Chinese tariff headwinds. Basham reiterates a Neutral rating on the shares.