BofA/Merrill analyst Rafe Jadrosich raised the price target on Lululemon to $106, saying the success seen in 2017 positions the company well for 2018 given its multiple initiatives to maintain mid-single digit or better same-store sales despite the more challenging comps. The analyst points to Lululemon's broader selection of color, patterns and prints that is resonating with consumers. Jadrosich also contends that the company has made improvements on its e-commerce strategy, with direct-to-consumer comps accelerating significantly in Q4. The analyst keeps Lululemon rating at a Buy.