Buckingham downgraded Southwest to Neutral and lowered its price target to $40 from $49 and reset estimates given the recent weakness in close-in yields. The firm's analyst has concerns that as American Airlines and United roll out more advanced revenue management technology, Southwest's revenues will be at further risk of disappointment until some point in 2017, when it, also, rolls out its more sophisticated revenue management technology. Buckingham's reduced 2016/2017 pre-tax earnings estimates by 5% and 10%, respectively, and is now materially below consensus, resulting in Southwest's price target being cut to $40 from $49.