Tigress Financial raised the firm's price target on Lyft to $24 from $22 and keeps a Buy rating on the shares. The company will continue to see ongoing growth in ridership and use, ongoing operating efficiencies, and increasing advertising revenue, which will continue to drive further share price gains, the analyst tells investors in a research note. Lyft's growth in Riders and Drivers, combined with increasing incremental revenue from advertising and other key growth initiatives, will continue to drive accelerating Business Performance trends, the firm added.