SunTrust analyst C. Patrick Scholes lowered his price target on Marriott to $125 and kept his Hold rating while also lowering his FY19 EPS view to $6.23 from $6.52 after its Q3 revenue miss. The analyst is lowering his target blended multiple to 14.9-times forward EBITDA from 15.8-times as he did for Marriott's peers, saying that "peak multiples are in the rearview mirror". Scholes adds that while the company's acknowledged weakness in September may be transient, he sees its anticipated 2019 RevPAR growth of 1%-3% as "hardly stellar". The analyst further notes that he is more concerned with the broader weak macro trends in the hotel industry than any "idiosyncratic short-term RevPAR misses".

Mizuho lowered the firm's price target on Marriott to $260 from $263 and keeps a Neutral rating on the shares. The analyst cites a more conservative view on RevPAR ahead of the Q1 report for the target drop. RevPAR trends have been slightly weaker than previously modeled, primarily in the United States, the analyst tells investors in a research note.