BMO Capital analyst Gerrick Johnson says the Friday report of a DC superheroes licensing deal between Toys R Us Spin Master and Warner is a negative for Mattel. While the report has not been confirmed, the analyst believes that the business will be lost after 2019. Longer term, the analyst keeps his Outperform rating and $20 price target on Mattel and believes that its management "can facilitate needed changes in culture, product development, digital content, and partner relationships to drive sales and earnings growth."

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BofA analyst Alexander Perry raised the firm's price target on Mattel to $26 from $25 and keeps a Buy rating on the shares after the company reported Q1 losses that were ahead of the firm's forecast on significant gross margin upside. Following the report, the firm is raising its calendar 2024 EPS forecast to $1.44 from $1.40, which reflects a 2% sales increase in Q2 as Mattel laps channel destocking from last year, a 3% decline in sales in Q3 given tough Barbie comps, and relatively flat Q4 sales given expected share gains and shelf expansion for key brands at retail through holiday.