Stephens analyst Will Slabaugh said he believes the combination of Popeye's new chicken sandwich and its "well-executed social media blitz" have helped drive same-store sales growth for the brand into the high-single to low-double digits since the product launch. While Popeye's only represents 12% of parent Restaurant Brands' (QSR) store base, he still thinks the "chicken sandwich wars," which have made the news, are important for the story as he believes the brand will become a larger part of the company, and Restaurant Brands licensee Carrols Restaurant (TAST), over time. Slabaugh also said he views this as a missed opportunity at McDonald's (MCD), where a quality chicken sandwich product could help guest counts. The analyst keeps Overweight ratings on shares of both franchisor Restaurant Brands and franchisee Carrols.