Roth Capital analyst Darren Aftahi upgraded Marchex to Buy from Neutral and raised his price target to $7.00 from $3.40, saying its transformation into an analytics company and the reliance of that segment on a subscription based model should transform it into a growth company in 2019 and beyond. The analyst believes that the company's "unique data set", including its speech based analytics and first party conversational data, "highly differentiate" its model. Based on Marchex' "strong analytics pipeline" that is beginning to span across numerous verticals, Aftahi expects the company's growth to accelerate.