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Fly News Breaks for March 31, 2015
MNST
Mar 31, 2015 | 12:16 EDT
Jefferies reported that data from Nielsen show energy drink category sales growth slowed sequentially in recent weeks in the convenience store and gas channel, with Monster Beverage's sales growth dropping to 2.1% year-over-year from 13.2% in the prior 12 week period. Monster’s market share was down 125 bps year-over-year in the period, which is notable given that competitor Red Bull took a price increase that Monster hasn't yet followed, the firm added. Jefferies has a Hold rating on Monster shares.
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