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Fly News Breaks for September 25, 2019
MNST
Sep 25, 2019 | 07:58 EDT
UBS analyst Sean King is keeping his Sell rating and $52 price target on Monster Beverage, saying his deep-dive analysis into the U.S. Energy Drink category and the company's "unimpressive" trends suggest that its double-digit earnings and revenue growth trajectory has "run its course". The analyst notes that in spite of the doubling of its distribution, the trends at Reign brand continue to moderate, with severe volume losses for the brand exacerbated by the lack of pricing and increased promotional activity at Red Bull. King anticipates Monster Beverage to revive its core portfolio with more competitive pricing and promotions or re-assigned distribution, adding that the valuation on the shares is also "not compelling".
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