Stifel analyst Mark Astrachan said he believes Monster Beverage has easier comparisons in November and December than is understood when adjusting for the sell-in ahead of last November's approximate 4% price increase in the U.S. Separately, Astrachan said he expects Monster will launch Reign Inferno, a pre-workout beverage with thermogenic properties, in January 2020, which could could bring new consumers to the Reign franchise. The analyst, who sees an above-average innovation year ahead for Monster, keeps a Buy rating and $71 price target on the shares.