Stifel analyst Christopher Growe noted that Altria just announced its second cigarette price increase this year. The rise of 10c per pack was 2c per pack more than he expected and came two months earlier than the company's typical November hike. With volumes declining at an accelerated pace in 2017, due in particular to the large excise tax increase in California, he sees the accelerated rate of price increases as encouraging and thinks it reflects both consolidation in the industry and a desire to reinvest back into the business. He keeps a Buy rating and $72 price target on Altria shares.