Piper Jaffray analyst Katherine Egbert says a Microsoft (MSFT) purchase of Salesforce (CRM) would make "a lot of sense" after Bloomberg reported yesterday that the tech giant was considering a bid for the software-as-a-service provider. Salesforce fits well with Microsoft CEO Satya Nadella's Cloud-First, Mobile-First strategy, and a deal would put Microsoft "well on its way" towards realizing its goal for $20B in cloud revenue in FY18, Egbert tells investors in a research note. The analyst assumes a takeout price of near $100 per share for Salesforce. The stock closed yesterday up $1.15 to $72.75.

Amazon (AMZN) has renewed its latest hit Prime Video series "Fallout" for a second season, Variety's Joe Otterson reports. The news comes after Variety previously reported that a second season was slated to receive $25M in tax credits by shooting in the state of California. The "Fallout" franchise is published by Bethesda, which Microsoft (MSFT) acquired in 2021. Reference Link

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Sales of video games in Bethesda's "Fallout" series have surged across Europe, with 2015's "Fallout 4" reclaiming the top spot, Gamesindustry.biz's Christopher Dring reports. Sales of "Fallout 4" jumped 7,500% week-on-week across Europe, due to some heavy discounting on games in the "Fallout" franchise across all platforms designed to tie-in with Amazon Prime's (AMZN) "Fallout" television series, Dring says, citing GSD data. 2018's "Fallout 76," 2010's "Fallout: New Vegas," and 2008's "Fallout 3" rounded out Europe's weekly top ten as well, Dring says. The Fly notes that Microsoft (MSFT) acquired Bethesda in 2021. Reference Link

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Microsoft's Activision is dropping team entry fees for its professional Call of Duty League, and will return prior collected fees, as the esports industry faces profit challenges, Bloomberg's Cecilia D'Anastasio reports. A lawsuit this year from a former owner identified the fees as $27.5M per franchise. Activision is also offering the teams two-year minimum revenue guarantees, according to the report. Reference Link

Microsoft's (MSFT) Rare said that its 2018 video game "Sea of Thieves," has achieved 40M players across Xbox, Windows 10 and Steam so far. The Fly notes that the game is set to release on PlayStation 5 (SONY) on April 30. Reference Link

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