As previously reported, Atlantic Equities analyst Daniela Nedialkova downgraded Macy's to Underweight from Neutral, stating that she sees expectations as too high given that prior year comparisons will be turning tougher for the next several quarters. The past year has been one of recovery, but "2019 may be tougher than 2018," Nedialkova tells investors. Macy's is continuing to execute on its strategic initiatives, which are likely to deliver results, but that improvement will take some time, the analyst added. She lowered her price target on Macy's shares to $28 from $39.