DA Davidson analyst Andrew Burns raised his price target on Nike to $78 after the company's Q2 earnings and affirmed FY18 outlook. Burns says that despite the 5% decline in North America revenue in constant currency, Nike's international growth and strength in Direct-To-Consumer segment "highlighted positive brand momentum". The analyst expects that momentum to continue with the global rollout of the company's app ecosystem and rising Nike+ membership growth. Burns keeps his Buy rating on Nike.

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Nike is expected to change several elements of its new Major League Baseball uniforms by the start of the 2025 season after months of complaints from fans and players, The Athletic's Stephen J. Nesbitt and Mark Puleo report. According to a memo from the MLB Players Association to players, after weeks of conversations with the league and Nike, its official uniform supplier, the union has "receive indications" that changes will be made, including returning to the larger lettering on the jersey tops, and bringing back previous tailoring options on the pants, as well as seam stitch count and higher-quality zipper that were in place in 2023. "This has been entirely a Nike issue," the memo said. "At its core, what has happened here is that Nike was innovating something that didn't need to be innovated." Reference Link