As reported earlier, BMO Capital analyst Daniel Salmon upgraded Nielsen to Outperform from Market Perform and kept his $38 price target. Salmon says the heightened regulation on open internet platforms is a positive for a company involved with measurement and verification of data, which could increase demand for its products. The analyst also cites "excellent" innovation around the Watch side of its business discrediting investor view of its offerings becoming obsolete in a more digital world. Salmon further notes an attractive valuation for Nielsen as its stock trades at the trough multiple since its IPO.