BMO Capital analyst Keith Bachman raised his price target on ServiceNow to $385 and kept his Outperform rating after its "strong" Q4 earnings upside with growth in subscription revenue and billings. The analyst believes that the company has substantial growth potential with its traditional IT Service Management and IT Operations Management products as well as with its newer initiatives.

Citi analyst Tyler Radke raised the firm's price target on ServiceNow to $906 from $896 and keeps a Buy rating on the shares. The analyst maintains a positive view on ServiceNow, holding estimates just above the high end of guidance as the firm's partner checks suggest solid demand and further Pro Plus interest. Commentary continued a similarly positive tone to Q4, as partners saw larger deal sizes and stronger pipelines than this time last year, the analyst tells investors in a research note. Citi says that while the shares have outperformed peers and the current valuation creates a high bar, a "beat/raise" quarter heading into the analyst and second half of 2024 growth acceleration "provide a positive event path."

Wells Fargo analyst Michael Turrin raised the firm's price target on ServiceNow to $900 from $875 and keeps an Overweight rating on the shares ahead of quarterly results. While feedback on Pro+ adoption remains early, the firm's checks pointed to solid renewal execution and continued progress outside of core ITSM, suggesting a solid 2024 start despite Q1s being seasonally lighter.