JPMorgan analyst Alex Yao resumed coverage of NetEase with an Underweight rating and $240 price target. Prior to restricting the stock in 2016, the firm had an Overweight rating on the shares. The analyst views 2018 as a transition year for NetEase in terms of game genre and geographic market. The biggest revenue driver of NetEase in the past few years, PC IP migration to mobile, "has already been exhausted," Yao tells investors in a research note. He believes NetEase is entering a "structurally less profitable stage" due to lower per gamer monetization.

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