Macquarie analyst Tim Nollen downgraded Omnicom to Neutral and cut its price target to $83 from $90 due to likely cyclical moderation ahead that will pressure agency growth rates. Nollen said e-commerce changes on how companies go to market, and Amazon bringing together ad platforms with direct product sales is changing how companies market and distribute their products. Increasing automation and new in-house capabilities for advertisers is resulting in new cost demands and pressures, the analyst wrote, Further, US leading economic indicators have begun to turn, making it unlikely for cyclical media stocks to outperform, Nollen said.

Argus analyst Kristina Ruggeri raised the firm's price target on Omnicom to $103 from $97 and keeps a Buy rating on the shares. The company's recent acquisition of Flywheel Digital will provide a competitive advantage for the company and near real-time performance measurement of campaigns for its clients, the analyst tells investors in a research note. Omnicom is also positioning itself as a leader in AI tools, which will enable its agency teams to do their jobs more efficiently and focus on high-impact work for clients, while is distribution yield of about 3% is "attractive", the firm added.